About Us

PUR brings nature back to agriculture

Restoring Global Ecosystems

As a pioneer of insetting since 2008, PUR is a certified B Corp and global leader in nature-based solutions. We are experts at empowering local communities to develop long-term socio-environmental projects — including agroforestry, land preservation, and sustainable agricultural practices.

Reintroducing PUR

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Our History

Bregal Partnership

In 2022, PUR and Bregal Investments announced a strategic partnership to accelerate our growth and continue scaling our insetting projects worldwide. This investment will support our efforts to address the global financing gap for restoring nature and increasing biodiversity — working together to mitigate greenhouse gas emissions, while generating environmental and societal benefits.

Launching our first regenerative project in Australia

In collaboration with Burberry and Fox & Lillie, PUR launches its first regenerative agriculture project in Australia. Additionally, our agroforestry program with Nespresso becomes the largest consolidated insetting project in PUR’s history — expanding to six of Nespresso’s sourcing countries, with the goal of planting 15.5 million trees by 2025.

10 Million Trees Planted and GAP Implementation

In our company’s 10th year, we achieved a new milestone: 10 million trees planted worldwide! We also launched an important new project, designing and implementing Good Agricultural Practices (GAP) across coffee and vanilla commodities.

PUR Obtains B Corp Certification

2016 was a year of several notable accomplishments for PUR. We obtained B Corp Certification, implemented a marine ecosystem restoration project in Indonesia, and received the international Convergences Award for our Biocorredor Martin Sagrado conservation project in Peru — which became part of the UNESCO World Network of Biosphere Reserves.

Implementing Long-Term Insetting Projects with Nespresso

Nespresso implements an insetting program with PUR for its global coffee supply chains, supported by the International Platform for Insetting (IPI) with multiple partners.

PUR Reaches 2 Million Trees Planted and 317,000 Hectares Conserved

We launched new agroforestry projects in Asia and Africa, including PUR Farm in Thailand — an experimental three-hectare agroecology project. In the same year, our Alto Huayabamba project in Peru received VCS validation, with 2 million trees planted and 317,000 hectares conserved.

Founded in 2008 by Tristan Lecomte

PUR is established as a social business after founder Tristan Lecomte spends time working with small-scale farmers in Africa, Asia, and South America — designing insetting projects and planting trees to restore water and soil health, increase biodiversity and crop resilience, and mitigate the impacts of climate change.

Our Team

Employing over 190 team members, we work closely with our clients to design and implement nature-based solutions — which are uniquely curated to fit the needs of local partners and sourcing communities.

Our Offices

PUR is located across the globe with 10 regional offices, giving our organization a unique depth of field experience and connectivity to local communities.

What We Do

PUR leverages data collection and advanced software tools to facilitate the design and implementation of our global projects.


At PUR, we empower companies to take responsibility for the impacts of their supply chains — implementing innovative agricultural programs that achieve ambitious ecological goals.