Regenerative Agriculture for Merino Wool

Develop insetting regenerative agriculture projects in your RWS merino wool supply chain and supply shed (landscape) in line with global carbon frameworks.

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Key Outcomes

Scope 3 Emission Reductions (low greasy wool emission factor)
Scope 3 Carbon Removals (soil organic carbon)
Supply chain resilience (wool production optimization)
Improved Pastural biodiversity (species increase)
Improved Soil health (various monitored indicators)

Main Activities

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Multi-funded regenerative agriculture project focused on improved rotational grazing with merino wool sheeps

Locations: Australia: New South Wales & Victoria
Partners: Moncler & Burberry

KPIs by 2028:

  1. 16 farmers supported
  2. 16,000+ hectares impacted
  3. 32,000 estimated tons of CO2e sequestrated and reduced

Main Practices

  • Improved rotational grazing
  • Pasture renovation
  • Pasture improvement
  • Wool production efficiencies

Get in touch with one of PUR's specialists on merino wool

Adrien supports companies in the development of new projects in row crop supply chains.