Protecting the resilience of global ecosystems

Defining Biodiversity

Biodiversity refers to the wide variety of life on Earth — from plants and animals to microorganisms like fungi and bacteria. Each of these species are interconnected within global ecosystems, interacting in ways that sustain natural processes like water, energy, and nutrient cycles.

The Importance of Biodiversity

Biodiversity is essential for the health and well-being of our planet. Without it, we could not maintain our current way of life — because biodiversity supports nutrient and water cycles that drive agricultural productivity, facilitates the reproduction of plants through pollination, and provides resilience against climate change, drought, and disease.

The Loss of Biodiversity

Many experts believe that the biodiversity crisis is more important than the climate crisis, with potentially higher impacts. As the interactions between organisms and ecosystems are incredibly complex, we cannot fully understand the risks of losing numerous species due to human activity.

Preserving Global Biodiversity

To increase biodiversity, PUR is actively supporting ecosystem services and restoring our natural resources.

By enhancing soil health, we create the ideal conditions for soil microbes and microorganisms, while also encouraging the growth of valuable vegetation. To sustain forests and coastal ecosystems, we are planting trees and mangroves that support biodiversity corridors and provide habitats for flora and fauna. And we also regenerate local watersheds to help protect organisms from the severe impacts of drought and flooding.

Implementing Nature-Based Solutions

Nature-based solutions provide the opportunity to protect and promote biodiversity in agricultural landscapes — actively preserving environmental resources that support the resilience of ecosystems worldwide.

At PUR, we prioritize the co-creation of insetting projects with local communities. We aim to generate long-term impact through several complementary initiatives, including: regenerative agriculture, agroforestry, eco-tourism, technical training, local entrepreneurship, and cultural activities.


At PUR, we empower companies to take responsibility for the impacts of their supply chains — implementing innovative agricultural programs that achieve ambitious ecological goals.