Agroforestry, France

Ici on Sème regenerates ecosystems and develops natural carbon sinks at the scale of territories and agricultural sectors in France.

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About Ici on Sème

49% of the metropolitan territory in France consists of agricultural land. With PUR, French farmers are regenerating ecosystems to protect biodiversity, sequester carbon, and transform agricultural sectors.


Healthy ecosystems are an absolute necessity for healthy nutrition. Regenerative agriculture and agroforestry have the power to regenerate soils, promote biodiversity, contribute to the climate effort, and protect water resources while making our food systems more resilient in the face of climate hazards.

Since 2011, PUR has been developing sustainable agriculture projects in partnership with farmers, cooperatives, retailers and local associations in France.

Regenerating The Ecosystems We All Depend On

Crafting Impactful Agroforestry Projects

Join us in this heartwarming journey with Jérôme, a dedicated farmer and a proud beneficiary of PUR's transformative agroforestry program, Ici On Sème. In his own words, "I have always wanted to plant trees."

Supporting Regenerative Agriculture Practices

90% of what we eat comes directly or indirectly from the soil; a fundamental element in the food chain. To adapt our farming systems, soil is the starting point for nature-based solutions such as agroforestry and cover crops.

What is Agroforestry?

By planting trees in association with crops or livestock, agroforestry preserves biodiversity, strengthens the water cycle, sequesters carbon and diversifies farmers’ sources of income.

Farmer Support

Farmers are the beneficiaries of our actions, and PUR supports them in their agri-environmental transition and innovation projects.

Are you a farmer? Connect with us to learn more about how PUR can support you.

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What is Regenerative Agriculture?

Regenerative agriculture is an agricultural model encompassing several practices with a beneficial impact on ecosystems and farmers’ incomes.

These include soil cover, reduced tillage, intercropping and longer rotations.

Cooperatives, Businesses & Associations

PUR works with a large number of operational partners, wishing to facilitate the deployment of these practices among the farmers in their network.

Companies & Brands

Are you interested in supporting agroforestry and regenerative agriculture in France? Join PUR to support the development of these interventions in your territory or industries in France.

Contact Us

Project Implementation

Our projects always include a collective support component, to ensure that farmers benefit from advice tailored to their unique farming system.

Tree Planting Activities

Working with PUR and getting directly involved by visiting the field and participating in tree planting sessions helps create a positive dynamic and immersive experience of our projects.

Maximum Impact on the Field

PUR’s projects are co-designed with farmers and operational partners to ensure the relevance of outcomes and impacts. Monitoring frameworks and tools are developed to evaluate the impact of our projects.

Our teams do follow-up visits with all farmers participating in our projects to assess successes and areas of improvement and show full transparency to our financial partners.


Located on a diversified territory between the Atlantic coast and the Massif Central, livestock and crops are found side-by-side and in large wine-growing areas. Livestock farming is impacted by low world prices and climate change with droughts that increase the cost of fodder and reduce the food autonomy of farms. Field crops face successive droughts and share with viticulture the challenge of reducing the use of phytosanitary products for environmental and health reasons.


Located in a large area including the Hauts de France, Ile de France, and Champagne-Ardennes, agriculture in this area is characterized by large plains with little woodland where cereal and industrialized crops are the main agricultural productions. Intensification of practices has led to a decrease in biodiversity and an increase in soil erosion.


The regression of pastoral breeding - sheep, goats - has led to the scrubland being overgrown, favouring the development of fires. The overproduction of wine has led to massive plans to grub up vines at the end of the 20th century with foreign competition leading to a drastic reduction in the surface area of fruit trees and peaches. Cereals are becoming more difficult to produce with the increase in temperatures and the strain on the use of water.

“In 2020 I decided to plant again, a new plot in agroforestry and I planted with PUR on 2 plots the equivalent of 1050 trees. We notice an evolution in biodiversity with an increase in insects particularly and small game.”

– Jean Bernard, Agriculteur