Regenerative agriculture is a holistic approach to farming that promotes carbon sequestration, soil improvement, watershed health, and biodiversity. To build long-term sustainability, regenerative agriculture contributes to enhancing the livelihoods of farmers and producers of global commodities.
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Regenerative agriculture provides ecological and economic benefits to farming communities worldwide — protecting watersheds, enriching soil, capturing carbon, increasing biodiversity, and diversifying revenue.
Helping Our Partners Achieve Ecological Goals
Scaling regenerative agriculture at the global level enables us to achieve collective carbon reduction and sequestration goals.
At PUR, we work closely with local communities and global sustainability leaders. We empower companies to take responsibility for the impacts of their supply chains — implementing innovative agricultural programs that achieve ambitious ecological goals.
Addressing Key Carbon Frameworks
Without the contribution of carbon removals at the farm level, carbon reduction strategies will inevitably fall short of their 2050 targets.
That’s why regenerative agriculture is an essential tool for any company with an agricultural supply chain, helping to address their Science Based and Net Zero Targets.
Although many farmers already understand the value of supporting natural ecosystems, PUR creates new opportunities to increase sustainability for future generations. Regenerative agriculture gives producers the tools to take action and be part of a larger solution to the climate crisis — promoting soil health, plant diversity, and ecological resilience to mitigate issues like flooding and drought.
Regenerative practices help to sequester carbon in soils and above-ground biomass, while protecting existing carbon sinks on farms against further loss and emission.
Through crop rotation, cover cropping, and the introduction of woody biomass and animals, regenerative agriculture can help diversify a farmer’s economic production.
By enhancing the resilience of local ecosystem services, regenerative agriculture can stabilize annual production while limiting exposure to potentially volatile input costs year-over-year.
Regenerative agriculture seeks to improve soil organic matter by implementing sustainable practices such as conservation tillage, crop rotation, pasture management, and cover cropping.
By planting trees and vegetation, regenerative agriculture introduces new species to the farm and creates more resilient habitats for flora and fauna.
By planting trees, growing vegetative buffers, and reducing tillage, we help limit the loss of soils — which keeps soil productive and prevents the pollution of watersheds.
Improving transpiration and soil infiltration helps to promote a healthy water cycle while reducing surface runoff. This improves ground-water storage and limits the impacts of flood and drought, creating a more stable growing environment for farmers.
Farmers are at the core of our nature-based projects. PUR works closely with local producers to implement best practices that are appropriate to their specific region and production system — providing training sessions and technical assistance to promote regenerative agriculture across the world.
To motivate people towards action, we recognize that regenerative agriculture must provide clear benefits for farmers and local communities. By partnering with PUR, producers receive evidence-based strategies to naturally improve soils and secure long-term prosperity for their lands.