Working collaboratively with clients and communities to design and implement nature-based solutions on a global scale.
PUR has implemented nature-based solutions across 400,000 hectares in 30 countries. Developing more than sixty projects integrating agroforestry, regenerative agriculture, reforestation and forest conservation practices.
Founded in 2008, PUR develops projects within our clients’ value chains to regenerate landscapes and protect vital ecosystems. By implementing nature-based solutions (NBS), we help companies to reduce their environmental footprint while increasing the resilience of their supply chain to climate change.
Through reforestation and agroforestry programs, we also establish projects that expand emission reduction strategies. PUR’s science-based initiatives enhance the value of carbon sequestration while generating high-quality carbon credits for companies.
PUR has been a certified B Corp since 2016 and is fully committed to ensuring positive social and environmental impacts while maintaining strong transparency and accountability at the heart of its operations.
We implement “insetting” projects with the aim to reduce and offset our clients’ carbon footprint within their value chain—as opposed to traditional carbon offsetting. Our projects produce carbon assets that enable companies to achieve their emission reduction objectives in line with the Paris Agreement (emissions reductions related to *Scope 3).
In parallel, we develop a limited number of so-called “offsetting” projects, consisting of valuing carbon sequestration through, for example, farmland reforestation projects. These carbon credits are then sold to companies to offset their carbon emissions in addition to their direct strategy to reduce emissions.
*Scope 3 emissions include indirect emissions, such as those emitted when a company purchases goods and services, or those related to the transportation and distribution of such goods and services. They represent the highest proportion of a company’s emissions.
We enable local farmers who wish to work with us to make use of unused plots, or improving plots for agricultural supply thanks to regenerative agriculture. Using agroforestry models, which consist of planting complementary species—shade trees, and/or fruit trees.
This promotes the regeneration and protection of soils or, more broadly, the implementation of sustainable agricultural practices—cover crops, restricted use of chemical inputs, reduced ploughing, composting, etc.
We also implement forest and coastal conservation projects. These projects contribute to revitalizing local economies in generally disadvantaged areas.
The strong involvement of local communities is a key differentiating element within PUR’s model. We work closely with communities to design our projects—project implementation is contingent on the consent of each community involved.
PUR’s field-project teams are locally recruited to strengthen collaboration amongst communities, farmers, cooperatives and other local actors. For example, our pioneering Jubilación Segura project relies on local communities working with cooperatives which bring together farmers voluntarily. In this framework, PUR takes responsibility for supplying trees adapted to the local environment and, in collaboration with these cooperatives, ensures their planting and maintenance, the necessary training of the farmers, and the monitoring of the reforested plots.
To ensure the long-term commitment of the local farmers involved in the project, we have set up appropriate incentives for them and the communities by providing training, distributing trees with payments based on the survival rate of the trees and allowing local farmers to harvest and monetize some of the trees planted.
PUR proudly supports more than 60,000 farmers and has planted more than 33 million trees. We remain committed to continuing our work with communities.
Projects implemented by PUR follow the best international standards to date. To audit its projects, PUR has chosen organizations, whose expertise and high standards are recognized by the industry. They certify projects that meet the highest quality and verification standards available on the market for carbon offsetting.
Since 2008, PUR has complied with all requirements, and all projects audited have been certified. Audits take place every 3 to 5 years, depending on the size of the project, and based on the result, certifiers have the power to block a project and any associated carbon credits.
Our team designs and implements several interventions to improve the health and well-being of global ecosystems — including agroforestry, regenerative agriculture, and marine restoration.
PUR leverages data collection and advanced software tools to facilitate the design and implementation of our global projects — providing measurable insights and outputs to our clients, farmer beneficiaries, and local communities.
PUR amplifies its impact by enhancing the health of watersheds, enriching soils, increasing biodiversity, and improving livelihoods.
PUR empowers local communities to develop long-term socio-environmental projects — including agroforestry, land preservation, and sustainable agricultural practices.
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