The strong involvement of local communities is a key differentiating element within PUR’s model. We work closely with communities to design our projects—project implementation is contingent on the consent of each community involved.
PUR’s field-project teams are locally recruited to strengthen collaboration amongst communities, farmers, cooperatives and other local actors. For example, our pioneering Jubilación Segura project relies on local communities working with cooperatives which bring together farmers voluntarily. In this framework, PUR takes responsibility for supplying trees adapted to the local environment and, in collaboration with these cooperatives, ensures their planting and maintenance, the necessary training of the farmers, and the monitoring of the reforested plots.
To ensure the long-term commitment of the local farmers involved in the project, we have set up appropriate incentives for them and the communities by providing training, distributing trees with payments based on the survival rate of the trees and allowing local farmers to harvest and monetize some of the trees planted.